How to measure brand impact
byAnneli Hansson
Here are a few ways in which you can measure the impact of doing brand strategy and developing a brand. There are many more things to the list, as building a brand has a ripple effect on all other areas of the company (sales, marketing, product development, recruitment, customer retention and loyalty, etc.) A brand is not just fluff, there are ways to put numbers to it. Usually this is summed up into what's called brand equity, which is the total value of the brand itself.